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Lupaco

A property discovery and inquiry experience tailored for overseas Filipino workers exploring housing opportunities.

Outcome

Designed an OFW-focused property experience.

ListingsProperty detailsMapsSearchInquiry flow
Lupaco project image

Problem

The audience needed an experience that felt trustworthy from afar and made property options easier to compare.

Solution

I shaped a calmer property browsing flow, emphasized trust signals, and kept the key decision points easy to scan.

Lessons learned

  1. 01

    Trust is part of the product when the buyer is far away.

  2. 02

    Comparing options is easier when the list stays visually calm.

  3. 03

    A focused experience works better than trying to show everything at once.

People